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本文来源:http://www.qxsa.com.cn/a/ylzt.qq.com/

吉林时时彩软件下载 www.qxsa.com.cn,加快文化贸易领域的高端智库建设,必将推动整个文化贸易领域的知识创新、知识创造。Conature,aChineseorganichairproductbrand,aimstoprovideauthentichaircaretoitscustomers.[PhotoprovidedtoChinaDaily]Skin-careproductshavealwaysthrivedonthecuttingedgeof,andthebiggestinternationalnamesincosmeticsarecelebratedinelegantadsworthyofaParisrunway.Butinsdofseekingthelatestthing,manyshoppersforbeautyproductsinChinaarenowlookingtotheirculturalpastfortraditionalChinesemedicineanditsnaturalabilitytoenhanceskin.ZhangXuanhasbeenusingdifferentcosmeticproductsforalongtime,butnothingseemedtosootheherdryskinduringwinteruntilsheswitchedtoHerborist,a-basedcosmeticbrand.Now,she'sanenthusiasticfan."Ithinkitishealthierandsuitsmyskinbetter,"saidthe20-somethingteacher."I'dliketotryotherTCM-inspiredskincareinthefuture."Suchproductsmaystillbeaminorityinretailcosmeticcounters,buttheyhavebeengainingmomentuminthelastfewyearsasbrandsandconsualikediscovertheirappealandpotential.Longfavoredbytheoldergeneration,TCM-basedcosmeticsarenowgrowingpopularamongyoungpeoplelikeZhang.YueSai,thecosmeticbrandownedbyFrenchcosmeticsgiantL'Oreal,haslongusedTCMinitsproducts.Whilemostofitscustomersareintheir30sand40s,thebrandisalsoattractingfansintheir20s,especiallyonline.Morethanhalfofitscustomersintheonlinestoreareintheir20s,saidStephaneWilmet,YueSai'sbrandmanager.ThebrandcombinesTCMingredientslikelingzhimushroomandginsengwithmoderntechnologytodevelopproductstailoredforAsians'delicateskin.ManyTCMexternalremediesaimtopromotebloodcirculationandlubricatepsofthebodywhereapplied.Theycanbepreparedascreams,jellies,lotionsandmasksaswellaspowders.Commoningredientsincludealoe,almond,pearl,notoginseng,motherwort,commonbletillatuber(baiji),dahurianangelicaroot(baizhi)andginseng."It'snotjustaboutculturalheritage.ThemildnatureoftheTCMingredientsalsobettersuitsChineseskin,"Wilmetsaid.YueSaiisfollowedbymorenascentbrandsthatlooktocapitalizeonthepowerofTCM.YuanSoap,aTaiwan-basedbrandthatusesherbsandspringwatertomakeskincareproducts,hasattractedalargefollowingofpeopleintheir20swithitsapproach.Thesenewbrandsarealsoverygoodatmarketingthemselvesinnew,flexibleways,includingpromotionsonWeChatandTaobao.Sixiang,askincarebrandusingChinesesoapberry,waslaunchedlastyear.WithpromotionsonWechatandTaobao,thebrandhasbeenbuildingafirmbasisoffollowers.,founderofConature,anorganichairproductbrand,saysthatoneofthebiggestchallengesforemergingTCM-basedbrandsisthattheChineseconsumersdon'thaveenoughtrustandconfidencefortheirindigenousbrands.AformerfashioneditoratHarper'sBazaarChina,Weifoundedthebrandashermothercouldn'tfindahairsalonthatoffersauthenticorganichairproducts."TheKoreancosmeticsbrandsarebigbecausetheirpeopleareverysupportiveoftheirownbrands.InChina,itstilltakestimeforpeopletobuildawarenessofthelocalbrands,"shesays.Related:

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